Jaime Fernandez

Jaime
Fernandez

brand designer, art director,

brand designer,
art director,

ai prompter, curator.

Based in Austria

09:09:13

©2026

OWWO

Co-founded an AI-native studio that acts as your embedded creative arm for web3. Built the full brand identity and visual universe from scratch. A brand that mixes artisan work with AI workflows, targeting ecosystems that need to stand out.

BTCFi Season

Brand identity for secure, scalable Bitcoin DeFi on Starknet. Made complex tech feel approachable and bold. Attention isn't given. it's taken.

Basecamp

Basecamp by Starknet Foundation offers mentoring for web3 teams and individuals. The designs feature generative pixel patterns and dark color mode. Participants are rewarded with an NFT from their dedicated collection. My role was to create the brand and visual system, plus NFT creation and illustrations.

Starkfest

Starkfest is a reset moment at EthCC. A place to network and enjoy live music. This sample project lead me to a Brand Design position at the Starknet Foundation. Starkfest is an invitation to "enjoy the moment".

CVF

The Carinthian Venture Fonds is dedicated to empowering entrepreneurs and fostering innovative projects that prioritize sustainability and technology. Their mission is to infuse the Carinthian ecosystem with cutting-edge innovations and exceptional talent, thereby driving its growth and prosperity.

Startup House

Startup House is the Starknet Foundation's fast-track accelerator. Early-stage teams with live MVPs get pro mentorship, tech deep-dives, go-to-market fixes, and investor intros. All crammed into a few days. I built the full brand and visual system for this series, a modular system that expand to new editions just by changing colors. The visual design is bold, memorable, daring, with the aim to inspire developers into building outside the box.

NNNN

Startup House is the Starknet Foundation's fast-track accelerator. Early-stage teams with live MVPs get pro mentorship, tech deep-dives, go-to-market fixes, and investor intros. All crammed into a few days. I built the full brand and visual system for this series, a modular system that expand to new editions just by changing colors. The visual design is bold, memorable, daring, with the aim to inspire developers into building outside the box.

Medialab Prado

Medialab Prado an I+D department for the citizenship. Building solutions to improve communities through dialog and technology. This new identity is based on an open grid, holding infinite patterns to represent human collaborations. The result is an organic system that grows with them.

Really

Really is the content agency of everis. As content creators their work ranges from illustrations, infographics – to video production, a wide range of different creative projects. Really crafts contents and visual solutions for brands. Our approach was to define the naming and visual universe of the brand. Naming: The name Really. is a statement, represents a solution, a final product, something to be proud of. Visual: We use holographic stamping to create "the metaphore of everything" in order to represent the creative result.

Cotec

2020 A year to erase. COTEC Foundation for Innovation presents a truly sustainable annual report. The blue tint used is erasable when in contact with heat, the reader can easily delete the report by using any laser printer. With this book COTEC reinforces their commitment to sustainability and innovation, a very simple approach that leads to circular economy. A block of paper that becomes again a clean block of paper.

Laforge Stencil

A stencil font inspired by space exploration. From science fiction to reality, 2001 a Space Odyssey to NASA's Cassini-Huygens. A stencil to write our future on space exploration.

Pajaro Sunrise

Art Direction & Illustration for the album "The future is not what it used to be" by Pajaro Sunrise.

AI is a highway for creativity. Ideas fly from sketch to execution faster than ever. The deeper I dig, the more doors open. Here's how I'm using it right now:
AI is a highway for creativity. Ideas fly from sketch to execution faster than ever. The deeper I dig, the more doors open. Here's how I'm using it right now:
AI is a highway for creativity. Ideas fly from sketch to execution faster than ever. The deeper I dig, the more doors open. Here's how I'm using it right now:

01

Automated asset production at scale

01

Automated asset production at scale

01

Automated asset production at scale

02

Generative image styles

02

Generative image styles

02

Generative image styles

03

Character Design Explorations

03

Character Design Explorations

03

Character Design Explorations

04

Photography & Art Direction

04

Photography & Art Direction

04

Photography & Art Direction

05

Prompt-based style guides

05

Prompt-based style guides

05

Prompt-based style guides

06

Automated assets production

06

Automated assets production

06

Automated assets production

07

Automated assets production

07

Automated assets production

07

Automated assets production

08

Automated assets production

08

Automated assets production

08

Automated assets production

Hi, I'm Jaime Fernandez. Since 2005 I've built brands, founded two design studios, joined a crypto foundation, and shaped over 80 projects from tiny startups to big players.
Hi, I'm Jaime Fernandez. Since 2005 I've built brands, founded two design studios, joined a crypto foundation, and shaped over 80 projects from tiny startups to big players.
Hi, I'm Jaime Fernandez. Since 2005 I've built brands, founded two design studios, joined a crypto foundation, and shaped over 80 projects from tiny startups to big players.
Hi, I'm Jaime Fernandez. Since 2005 I've built brands, founded two design studios, joined a crypto foundation, and shaped over 80 projects from tiny startups to big players.

Sept 2025 | Today

Co-Founder & Art Director @OWWO

Sept 2024 | Jul 2025

Brand Designer @Starknet Foundation

Sept 2012 | Sept 2024

Founder @Tata&Friends

2015 | 2020

Design Professor @Mr Marcel School

2011 | 2012

Freelance Art Director

2007 | 2011

Art Director | VFX supervisor @Garlic Films

2003 | 2005

Art Director jr. Leo Burnett, DR.

Some brands I've worked with:

Some companies I had the honor to work with:

Some brands I had
the honor to work with:

Some brands I had
the honor to work with:

Online
features

14x Behance cover

14x Behance cover

14x Behance cover

14x Behance cover

AIGA Blog

AIGA Blog

AIGA Blog

AIGA Blog

Fast Company

Fast Company

Fast Company

Fast Company

It's Nice That

It's Nice That

It's Nice That

It's Nice That

Rolling Stones Magazine, Brazil

Rolling Stones Magazine, Brazil

Rolling Stones Magazine, Brazil

Rolling Stones Magazine, Brazil

Mindsparkle

Mindsparkle

Mindsparkle

Mindsparkle

Under Consideration

Under Consideration

Under Consideration

Under Consideration

Huffington Post, France

Huffington Post, France

Huffington Post, France

Huffington Post, France

This is paper

This is paper

This is paper

This is paper

Wired Magazine

Wired Magazine

Wired Magazine

Wired Magazine

Buzzfeed

Buzzfeed

Buzzfeed

Buzzfeed

Gráffica

Gráffica

Gráffica

Gráffica

Etapes

Etapes

Etapes

Etapes

Fubiz

Fubiz

Fubiz

Fubiz

Printed
features

Dot Line Shape. Victionary HK

Dot Line Shape. Victionary HK

Dot Line Shape. Victionary HK

Dot Line Shape. Victionary HK

Novum Magazine GER

Novum Magazine GER

Novum Magazine GER

Novum Magazine GER

Icons Magazine UK

Icons Magazine UK

Icons Magazine UK

Icons Magazine UK

Los Logos 8. Gestalten GER

Los Logos 8. Gestalten GER

Los Logos 8. Gestalten GER

Los Logos 8. Gestalten GER

101 Business Cards. USA

101 Business Cards. USA

101 Business Cards. USA

101 Business Cards. USA

Graphic Digits. Victionary HK

Graphic Digits. Victionary HK

Graphic Digits. Victionary HK

Graphic Digits. Victionary HK

Under Consideration. UK

Under Consideration. UK

Under Consideration. UK

Under Consideration. UK

Website Design 3. Zeixs GER

Website Design 3. Zeixs GER

Website Design 3. Zeixs GER

Website Design 3. Zeixs GER

Full of Characters. Promopress USA

Full of Characters. Promopress USA

Full of Characters. Promopress USA

Full of Characters. Promopress USA

Yorokobu Magazine. ESP

Yorokobu Magazine. ESP

Yorokobu Magazine. ESP

Yorokobu Magazine. ESP

The Besto of Poster Design. Zeixs GER

The Besto of Poster Design. Zeixs GER

The Besto of Poster Design. Zeixs GER

The Besto of Poster Design. Zeixs GER

Awards

2021

Silver | Editorial Design. LAUS

2021

Silver | Editorial Design. LAUS

2021

Silver | Editorial Design. LAUS

2021

Silver | Editorial Design. LAUS

2020

Gold | Editorial Design. CREOS

2020

Gold | Editorial Design. CREOS

2020

Gold | Editorial Design. CREOS

2020

Gold | Editorial Design. CREOS

2020

Gold | Editorial Design. Austriacus

2020

Gold | Editorial Design. Austriacus

2020

Gold | Editorial Design. Austriacus

2020

Gold | Editorial Design. Austriacus

2019

The Ascenders. Type Directors Club, NY

2019

The Ascenders. Type Directors Club, NY

2019

The Ascenders. Type Directors Club, NY

2019

The Ascenders. Type Directors Club, NY

2019

Gold | Brand Identity. Ceasars

2019

Gold | Brand Identity. Ceasars

2019

Gold | Brand Identity. Ceasars

2019

Gold | Brand Identity. Ceasars