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Jaime Fernandez
Independent
Creative Director

Jaime
Fernandez
Independent
Creative
Director

20 years building identity systems for global organizations, cultural institutions, and web3 ecosystems.

Based in Austria
–– Working global

15:34:30

©2026

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What I do?

Brand Strategy & Positioning
Visual Identity Systems
Art Direction & Creative Leadership
AI-Augmented Production Workflows
Design Education & Mentorship

Design doesn't
follow success.
It leads it.

Hola.

Hola.

Hola.

Hola.

I'm Jaime Fernandez, a Creative Director and Brand Designer with 20 years solving identity problems for organizations that need clarity.

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From 2012 to 2024, I founded and led Tata&Friends, a Madrid-based design studio that worked with the World Bank, Fundación Telefónica, BBVA, Medialab Prado, and 40+ clients across Europe and Latin America. My work was recognized by the Type Directors Club New York, ADG Laus Barcelona, and featured in Wired, Fast Company, Rolling Stone, and It's Nice That.

Since 2024, I've specialized in web3 brand strategy — most recently as Brand Designer at Starknet Foundation, where I executed visual identity work across developer programs, ecosystem campaigns, and global events. I'm based in Austria and work remotely with organizations that see brand and design as a strategic asset, not an afterthought.

From 2012 to 2024, I founded and led Tata&Friends, a Madrid-based design studio that worked with the World Bank, Fundación Telefónica, BBVA, Medialab Prado, and 40+ clients across Europe and Latin America. My work was recognized by the Type Directors Club New York, ADG Laus Barcelona, and featured in Wired, Fast Company, Rolling Stone, and It's Nice That.

Since 2024, I've specialized in web3 brand strategy — most recently as Brand Designer at Starknet Foundation, where I executed visual identity work across developer programs, ecosystem campaigns, and global events. I'm based in Austria and work remotely with organizations that see brand and design as a strategic asset, not an afterthought.

From 2012 to 2024, I founded and led Tata&Friends, a Madrid-based design studio that worked with the World Bank, Fundación Telefónica, BBVA, Medialab Prado, and 40+ clients across Europe and Latin America. My work was recognized by the Type Directors Club New York, ADG Laus Barcelona, and featured in Wired, Fast Company, Rolling Stone, and It's Nice That.

Since 2024, I've specialized in web3 brand strategy — most recently as Brand Designer at Starknet Foundation, where I executed visual identity work across developer programs, ecosystem campaigns, and global events. I'm based in Austria and work remotely with organizations that see brand and design as a strategic asset, not an afterthought.

Brands & organizations I've worked with:

Online
features

Behance cover (14x)

AIGA Blog

Fast Company

It's Nice That

Rolling Stones Magazine, Brazil

Mindsparkle

Under Consideration

Huffington Post, France

This is paper

Wired Magazine

Buzzfeed

Gráffica

Etapes

Fubiz

Printed
features

Dot Line Shape. Victionary HK

Novum Magazine GER

Icons Magazine UK

Los Logos 8. Gestalten GER

101 Business Cards. USA

Graphic Digits. Victionary HK

Under Consideration. UK

Website Design 3. Zeixs GER

Full of Characters. Promopress USA

Yorokobu Magazine. ESP

The Best of Poster Design. Zeixs GER

Awards

Silver | Editorial Design (LAUS, 2021)

Gold | Editorial (CREOS, 2020)

Gold | Editorial (Austriacus, 2020)

The Ascenders | TDC NY (2019)

Gold | Brand Identity (Ceasars, 2019)