Dot Line Dot


Client

Dot Line Dot

Type

Brand Design & Naming

Year

2022

Description

Independent staking pool on Polkadot

A blockchain is immutable blocks linked in a chain. Strip it to the simplest picture you can draw and you get a dot, a line, another dot, on and on. That became the name. Dot Line Dot. It draws the thing it describes, and it never stops. Dot line dot line dot line.

There is a second read built in. DOT is the token of Polkadot, the chain this pool runs on. So the name says what it is and where it lives at once.

The identity is built from those same two marks. A logo you could tap out like Morse code, carried across cards, dashboards, and app screens.

Scope: naming, art direction, and brand design.

💛 Gracias