REALLY


Client

Everis / NTT-Data

Type

Naming, Brand Design

Year

2018

Description

Really is the in-house content agency at everis, the technology consultancy now part of NTT Data. A content agency makes everything: social posts, articles, films, decks, whatever the brief asks for. So the name had one job. Live up to everything.

You cannot print everything in a single colour. You can print it in the one material that holds them all. The identity runs on holographic foil, the silver that turns the full spectrum as the light moves. Tilt the card and the colour shifts. Same brand, never the same twice. Like the work.

Around the foil, a deep violet to keep it loud, RGB gradients, and photography lit across that same spectrum. The system says everything without having to list it.

Scope: brand identity. Naming, logo, system, stationery, photography direction, guidelines.

💛 Gracias